Here are 5 sales strategies that every shoe retailer should implement in their shop in order to leave customers satisfied and thereby increase sales.
1) Make every interaction count
Be aggressive in sales. Don't assume that every person who enters your shop is going to make a purchase, but show them the products and offer advice on what would look best on them.
Every visitor is a potential customer. Don't lose them by being passive, waiting for the customer to make the decisions, but encourage them to make the purchase.
2) Enhance the shopping experience
Customers in a shoe shop are often very demanding and rightly so. For this reason you should not only provide them with a good product, but also with a good shopping experience.
Shopping for shoes in your shop should be a pleasant experience and everything you can do to achieve this should be done. A friendly service and an adequate number of sales staff for the number of customers in the store (this can be known and predicted by installing a people counter) can make all the difference.
3) Control stock effectively
There is software specially designed to manage stock. One can mention the Store Manager application, which provides this among many other data on how the retail business is doing.
Alarms and notifications will let you know when there is a risk of running out of a certain product so that it can be replenished as soon as possible to meet customer requirements.
4) Maintain communication with the customer
This is not a very common practice for shoe shops, at least in Latin America. Why not implement it? This way the customer could be informed, by e-mail, of the new shoes you put on sale.
You could also write to them a month after they have made a purchase and ask them how the shoes they have purchased have gone and offer them support in the event of any inconvenience. This way the customer won't forget you and will keep you in mind for their next purchase.
5) Incorporate omnichannel retailing
Omnichannel retail is the sales strategy that integrates all existing channels in the market (including physical shops and online shops). Incorporating this strategy, which is very common in other sectors, into a footwear shop would be something new and eye-catching.
In addition, it would provide customers with the convenience of being able to choose and reserve footwear from their computer or mobile phone, where they can see the entire catalogue, and then go to the shop to try them on and make the final purchase decision.
New and old must be combined in shop management and customer service. New technologies as well as a friendly and personalised service serve to offer the customer the best shopping experience.
All of this, if applied correctly, will lead to increased sales and therefore retail profit. Stagnating without making room for new technologies, on the other hand, will cause you to lose considerable advantages in a market that is becoming more competitive by the day.