5 sales strategies for shoe retailers

Here are 5 sales strategies that every shoe retailer should implement in their shop in order to leave customers satisfied and thereby increase sales.

1) Make every interaction count
Be aggressive in sales. Don't assume that every person who enters your shop is going to make a purchase, but show them the products and offer advice on what would look best on them.

Every visitor is a potential customer. Don't lose them by being passive, waiting for the customer to make the decisions, but encourage them to make the purchase.

2) Enhance the shopping experience
Customers in a shoe shop are often very demanding and rightly so. For this reason you should not only provide them with a good product, but also with a good shopping experience.

Shopping for shoes in your shop should be a pleasant experience and everything you can do to achieve this should be done. A friendly service and an adequate number of sales staff for the number of customers in the store (this can be known and predicted by installing a people counter) can make all the difference.

3) Control stock effectively
There is software specially designed to manage stock. One can mention the Store Manager application, which provides this among many other data on how the retail business is doing.

Alarms and notifications will let you know when there is a risk of running out of a certain product so that it can be replenished as soon as possible to meet customer requirements.

4) Maintain communication with the customer
This is not a very common practice for shoe shops, at least in Latin America. Why not implement it? This way the customer could be informed, by e-mail, of the new shoes you put on sale.

You could also write to them a month after they have made a purchase and ask them how the shoes they have purchased have gone and offer them support in the event of any inconvenience. This way the customer won't forget you and will keep you in mind for their next purchase.

5) Incorporate omnichannel retailing
Omnichannel retail is the sales strategy that integrates all existing channels in the market (including physical shops and online shops). Incorporating this strategy, which is very common in other sectors, into a footwear shop would be something new and eye-catching.

In addition, it would provide customers with the convenience of being able to choose and reserve footwear from their computer or mobile phone, where they can see the entire catalogue, and then go to the shop to try them on and make the final purchase decision.

New and old must be combined in shop management and customer service. New technologies as well as a friendly and personalised service serve to offer the customer the best shopping experience.

All of this, if applied correctly, will lead to increased sales and therefore retail profit. Stagnating without making room for new technologies, on the other hand, will cause you to lose considerable advantages in a market that is becoming more competitive by the day.


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We are composed of data, information, memories,...

All this data concerns each of us.

So we all have data stored somewhere at an individual level. It is this data that can be called the Akashic Records.

Understanding the origin of our Akashic memories
There are the informational memories of your earthly soul.

That is, everything you have experienced here on Earth over many lifetimes is archived and constitutes your unique experience on Earth (among others).

In these memories or akashic archives, we find :

- negative and positive karma
- important choices made by your soul
- decisions made
- lessons learned or remaining on earth
- traumas
- wounds
- wishes
- etc..

There are also the informational memories of your multidimensional soul, that is, all the lives you have had on other stars, other planets. The Akashic records cross dimensions, time and space.
There is the same type of personal information, it is really all your life experiences here and elsewhere.

How will freeing yourself from your Akashic memories help you?
The value of accessing Akashic memories is this.

Most of the blockages that a person encounters here very often originate in choices, decisions made in the past.

For example: if in a previous life a person prayed to be poor and deprived, which was common for those who had religious lives or who were spiritual practitioners, it was asked at the time to renounce all comfort, materialism, abundance, pleasure and to devote themselves to meditation and/or prayer.

All these decisions, vows.... are still active in the Akashic records.

These decisions serve the individual because they are no longer adapted today to the needs and vision of the present life.

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Addressing and processing these akashic records can solve many problems, blockages directly at the root.

My path in reading the Akashic records
My ability to read the Akashic records was revealed in 2010 after an intensive month-long retreat in Bali.

Since then, I have had very natural access to this data whether it be personal, family, or our collective history.

The most time consuming part has been accessing my own Akashic records.

My guides explained to me that when a person has developed gifts or perceptions: whether one is a Healer, akashic record reader, Clairvoyant, Channel etc. the gift manifests itself first in the service of others.

To manifest one's gifts for oneself requires more inner work because long ago sentient beings chose others first and served the Source in "sacrifice, self-denial, self-forgetfulness".

This is no longer the same way.

Today, "the shoemaker must be well shod"!

When a person has access to the Akashic records and is aligned, he cannot use this ability lightly to show curiosity, for example, or to manipulate anyone, that is impossible.

A minimum level of consciousness and sacred heart openness is required for such access.

Together, we can free ourselves from these Akashic archives to reach the light
I have created a workshop that develops the Akashic records in more detail on the one hand to deepen this fascinating subject: it is the workshop called "Liberation of Akashic Memories".

And as I appreciate practical spirituality, this workshop also contains a whole lot of practices, activations, sacred sounds, decrees... which will allow you to free your Akashic memories, those which block this or that sector of your life at present.

By following this workshop you will learn to make new decisions in your favour.

It seems obvious but know that the Akashic records are a multitude of vows, contracts, commitments, blocking choices etc. that prevent your blossoming and your radiance on the one hand.

On the other hand, understand that as long as you do not remedy them in one way or another, these blockages remain active, the information of your old choices, even very old ones being timeless!

When you think you have tried everything to unblock or improve a situation and you have not addressed your Akashic records then you can consider that you are missing at least 51% of the solution.

New technologies in the service of health

From digital technology to biotechnology to robotics, science is innovating to bring better treatments to patients. The modification of living organisms has opened up new possibilities for treating serious diseases. Patients are increasingly connected. They benefit from a wide variety of applications that help them stay fit. While robots have entered operating theatres, 3D printers are making prostheses, tissues and soon, who knows, organs.

Doesn't the deployment of new technologies risk excluding some patients from care or, conversely, is it an opportunity to improve access to care? And what are the ethical questions that different countries will have to answer when faced with these new technologies?

Innovation in the service of health

After the advent of chemistry and the search for new therapeutic molecules, new technologies have brought a number of innovations for health. Biotechnology, new information and communication technologies, robotics, engineering sciences, digital technology, etc., all contribute to creating cutting-edge medicine.

Gene therapy and immunotherapy
In recent years, the biotechnological revolution has come from genome editing techniques. These tools consist of the use of 'molecular scissors' such as CRISPR (clustered regularly interspaced short palindromic repeat) or TALEN (transcription activator-like effector nucleases). Genome editing allows the creation of personalised gene therapies. Genetic modification of cells offers hope for many cancer patients through immunotherapy.

In August 2017, the US Food and Drug Administration (FDA), which provides approvals for drugs, approved a gene therapy for leukaemia, Kymriah, from the Swiss laboratory Novartis. The principle is based on personalised medicine. The patient's own immune cells are harvested and genetically modified to be able to attack the leukaemia. These cells are called "CAR-T cells". According to the FDA, in a clinical trial involving 63 patients, the remission rate reached 83% in the first three months of treatment. However, each treatment costs around 400,000 euros.

Robotic surgeons enter the operating room
In surgery, robotics is increasingly present among doctors. In September 2017, at the University Hospital of Amiens, a child suffering from severe scoliosis was operated on with the help of a robot surgeon consisting of an arm, a computer and a camera. The operation consisted of placing screws and hooks to straighten his back. The robot allows smaller incisions to be made for a very delicate operation.

The use of robotics in the operating room opens up the possibility of operating remotely. In 2001, Professor Jacques Marescaux, a pioneer in robotic surgery, operated from New York on a patient at the Strasbourg University Hospital for a gallbladder removal. This first operation was named the "Lindbergh operation", in reference to Charles Lindbergh's first flight over the Atlantic in 1927.

Robotic surgeons may be seen as a medical advance, but they also require well-trained doctors. In general, the robot should not be designed to replace humans but to assist them. Psychologically, however, it is still difficult to accept being operated on by a machine without the control of a doctor...

3D printed medicines and tissues
3D printing has countless applications in the health sector, starting with the pharmaceutical industry with the printing of customised medicines. In the same way that a pharmacist can use a prescription to prepare a personalised medicine using the ingredients available in the pharmacy, 3D printing could soon create customised medicines. This method would also allow the dose to be adjusted according to the patient.

In 2015, the FDA approved a 3D-printed anti-epileptic drug. In this case, the technology developed at the Massachusetts Institute of Technology (MIT) enabled a particular assembly of the drug, layer by layer.

While 3D printing of drugs is still in the realm of future pharmaceuticals, 3D printers have already proved their worth in the manufacture of custom-made prostheses. But 3D printing could go even further in the future and produce tissues for grafting: cartilage to treat damaged joints or skin to make grafts. 3D printing of organs would provide a solution to the lack of donors, while limiting the risk of rejection, since the cells used can come from the patient.

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Tips for getting started in real estate 

Getting started in the world of real estate can be difficult when you don't know the terrain and don't know where to start. There are, as with everything, mistakes to avoid. Nevertheless, investing in rental property is an excellent investment to increase your monthly income on a regular basis. And you can even imagine becoming rich. For all of this, there are a few techniques and tips to know to get started in real estate.

The human factor
It is often thought that, to get started, you need to have a large sum of money at your disposal in order to make one or two initial investments. However, the most decisive factor will be the human factor. Your success will depend on how you act, how you analyse the situation and how you surround yourself.

Talk to people about your project
Talking to people outside your project can be beneficial. People you know and who know your situation. The solution is not necessarily to be found on the internet and forums. For example, make an appointment with bankers to find out your creditworthiness, talk to tenants to find out if you can rent at a certain price, etc. On the one hand, this will reassure you about your project, and on the other, you will have feedback from which you can move forward.

Read our article: Property investment: going through an intermediary?

Building a team
You can think of investing in rental property as a sport. And like any sport, you need a team, because investing alone is the best way to fail. So you need to surround yourself with people who are professionals (or good advisors) who can alert you when the signs are red. These people include investors, notaries, estate agents, craftsmen and tradesmen, bankers, etc.

Such a team is not created in advance, but gradually. After one or two investments, your team will gradually build up. This will make your next investments easier too. From that moment on, all attention can be focused on acquiring new assets and not on finding people. However, for this to work properly, you need to create long-term relationships with people; those you get on well with, but especially those who are competent.

In the end, to get people involved in the project, and to make sure they are really on board, you should not hesitate to ask the question in a direct way: "I would like my next investments to be with you! I'm here for a long-term relationship.

The basis for getting started is to be trained.
And to start better, be better trained! In real estate, it's very important to be trained in negotiation, to know everything about setting up your financing, about taxation... It's a very common mistake to avoid questions about taxation, or to have erroneous or incomplete information on the subject. It is therefore necessary to master your project from A to Z to ensure that the investment works properly.

Many people start out on their own, which is fine, but you need to have the right people around you to ask the right questions. Many of them also make mistakes because they haven't taken the time to educate themselves: they have negotiated the property badly, they have bought it at too high a price, they have made the wrong choice of taxation, or the wrong choice of mortgage. Investing, like anything else, is something you learn. Once you have a solid foundation, you can talk to people with confidence and understand everything about real estate. Generally, even if you have never invested before, your first investment will be a success if you have trained yourself well.

I also recommend reading the article: What is the Pinel law and why you should know about it!

Buying a property close to home
Investing close to home will always be the best solution, as it guarantees a lower management cost (you can do some things yourself) and therefore get a better return on the property.

Moreover, it is a "safe" investment as you know the social and economic dynamics of the city, for example, where you live. You are also aware of potential development projects and future urbanisation, so you can anticipate rental demand and the potential value of the property. However, if the local market is not buoyant, it is better to move the investment to an area a little further away, taking into account the additional costs involved. A net yield of 2% in Paris may still be more attractive than a yield of 6% in Toulon, which will be burdened by management costs!

Finding good managers
After buying the property, it must be managed. Management is a crucial point in a rental investment. Even if you make a very profitable purchase, you can be ruined by poor management. Delegating management inherently costs money and therefore reduces profitability. It is best to work with a good manager, some even offer e-management services to reduce the financial burden that this type of service costs.

Find a good tenant
The best way to succeed and get more income from rental investment is to find a good tenant and have a direct relationship with them. This is usually advantageous, as a tenant who knows his landlord personally tends to be more likely to honour his commitments, and therefore the payment of rent. They are often more responsible for the upkeep of the property and willingly take on the small repairs that are within their reach (we are not talking about changing a boiler, of course). This is an attitude that he would not have, or less so, towards an estate agency, which is seen as a more impersonal company in its own right. It is therefore possible to gain financially from this personal relationship.

Obviously, what is an asset can become an inconvenience and turn against the owner who is too "sentimental". It is therefore necessary to find the right balance by not being too tolerant in the event of rent delays.


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Why every high-tech company needs a growth manager 

High-tech companies need growth managers to identify opportunities for product growth, develop strategies to fill those gaps, increase company revenues and motivate customers to adopt the product.

The role of growth manager (GM) cannot be underestimated. It is more like growth hacking.

After growth manager Chamath Palihapitiya discovered Facebook's key driver of user loyalty, Silicon Valley had suddenly become a business of growth hackers, better known as growth managers.

Why? This single key took Facebook to a billion subscribers!

It became clear that product development and marketing are integrated functions. And in between these two functions is the growth manager.

They are more than just a bridge between product development and marketing. They bring together the efforts of every department in the company to increase revenue and minimize expenses.

If you want to be a high-tech job manager, it takes practice to be effective, but growth managers love a challenge. Read on to find out more about growth manager careers.

This article will cover:

What is a growth manager?
A growth manager deals with everything that increases the company's revenue.

This includes everything from gaining new customers to turning them into active customers. A general manager will also find ways to revive inactive customers and simultaneously minimise expense costs (such as marketing costs).

The growth manager cannot increase the company's turnover on the basis of a hunch. They should rely on hardcore data to derive models.

On the basis of user models, the growth team determines interesting growth ideas and discovers growth opportunities.

The growth manager participates and approves the suggested growth initiatives. They then create an accurate and detailed business presentation on the suggested growth initiatives, including how to implement them and monitor their performance.

The growth manager reports to an executive such as the CEO. In our example, the CEO should report to the high growth account manager.

In summary, the growth manager analyses user patterns to increase active users. More active users means more revenue generated, less money spent on marketing and more upsell opportunities.

They look at the data and see patterns. The growth manager needs full access to product data, sales data and marketing data to drive growth. Every growth initiative must be based on data-driven conclusions.

Working closely with the company's growth team and other teams, the growth manager analyses customer behaviour to find the user's 'aha moment'.

The "aha moment" is when a user understands the value of your product, and it is when one-time customers turn into active users.

For example, in the early days of Facebook, the growth team led by Chamath Palihapitiya focused on determining what kept users on their platform (the aha moment).

Based on customer behaviour data, they noticed that new users who made at least seven friends in the first ten days after signing up would continue to use the platform, as opposed to users who made no friends in the first two weeks.

The growth team hypothesised that new users should connect with at least seven friends within ten days of signing up.

Chamath Palihapitiya passed this information on to the product development team, who developed a feature that allowed new users to connect with their friends as soon as they signed up.

This skyrocketed Facebook's growth to where it is today, and Chamath Palihapitiya was part of the whole process.


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Why do cats love strings and wires so much?

No matter how hard you try to fill your cat with toys, a cat tree, quality food... It turns out that sometimes the simplest things are the ones that suit him best. Like when he shuns his expensive toys and spends his day playing with the cardboard box from the last package he received at home. And among these objects of spontaneous curiosity are undoubtedly strings. But why?  

To maintain their hunting instinct 
You only have to see a cat playing with a piece of string to wonder very seriously whether it doesn't prefer it to its other toys. The answer to this question is of course difficult to find until felines are able to speak, but it is possible to clear up the mystery with logical explanations.

First of all, one must take into account the cat's natural instinct for predation in this context. When it plays with a wire, it is not only for entertainment, but also to maintain its hunting skills! It turns out that some of their natural prey are linear and slender: lizards, small snakes, the tails of mice and rats, etc.

Strings and cats, a great love story 
Their own tails also have this shape! It is not for nothing that, when they are young, they often have fun (or get angry) chasing their own. If cats love strings of all kinds, it is more because of their long shape than for the object itself.

In cats, boredom can be linked to a state of anxiety, which leads to behaviours that can quickly become disturbing: not using the litter box and clawing everywhere, for example. Studies have shown that strings can keep a cat busy longer than any other toy.

Credits: iStock
A unique play tool
In addition to stimulating their curiosity, a simple ball of yarn can be a tool for self-fulfilment. It can also be used to soothe the cat and prevent boredom. Moreover, this type of game is highly effective in training their eyes, which are already used to moving quickly to follow the movements of their possible prey.

All in all, cats love string for the unique feeling of satisfaction it gives. It attracts their interest by bringing out their innermost nature, and relaxes the most stressed. Successfully catching it is both a challenge and a feel-good factor.

Essential precautions 
However, string presents several risks that can be dangerous: strangulation, ingestion, injuries due to tangled string, etc. Before letting your cat play with string, you should rule out these dangers and make sure you always keep an eye on him. But the best thing is to play with your cat!

Also beware of everyday objects that can pose a strangulation or ingestion risk to your cat: shoelaces, balls of wool, electrical wires and cables, curtains of wire, etc. Special mention should be made of electrical wires, with all the risks of electrocution they can bring.


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How to avoid online casino scams and get paid?


We often receive comments on our site about an inherent issue with online casinos, namely payouts and whether online casinos are scams. The questions often asked are the following:

Is the online casino a scam?
Can an online casino tamper with the games?
What are the current strategies of online casinos to refuse to pay winners?
What should I do if an online casino refuses to pay me?
Is there any legal recourse for non-payment?
How can I make sure I get paid before I even start playing?
How do I choose an online casino that pays players?
We will try to answer all of these questions in this file by sharing our team's experience with you. You can then put all the chances on your side to ensure you get paid.

Is the online casino a scam?
Strictly speaking, no, an online casino is not a scam. An online casino offers so-called "digital" gambling. In the early 2000s an online casino offered software to be installed on a computer and you could play all the existing casino games, and for several years now almost all online casinos have offered to play directly online (without installing any software).

This activity is regulated and a casino operator must, like any land-based casino, have a casino licence. However, we are talking about an online casino, and online means that these companies can tap into different countries around the world to find flexible gaming licences.

If for a long time the principle of scamming has been associated with online casinos, it is because the first online casinos exploited this loophole of exploiting "exotic" countries to offer online games, not paying players and having no possible legal fallout in case of a complaint (international short circuit).

Over time, things improved greatly. Scams have gradually decreased and nowadays it is very rare to find an online casino that systematically does not pay its players. It is becoming too complex to set up a company, a company bank account, and take on many player complaints while maintaining business. The banks are the first to shun these set-ups and also demand very strict proof of an activity set up in compliance with the law and the criteria for a casino licence.

And above all, at the time there was little casino software. Some online casinos had managed to find unscrupulous software to modify the random draw of players in real time, and thus be able to cheat in all transparency.

To conclude this first chapter, at present, no, online casinos are not/no longer a scam. Casino software is all audited. They have become fully independent companies offering their games to companies that want to open online casinos. Gaming licenses have become much stricter and we have seen for several years that many countries prefer to create a national gaming regulatory authority to offer gaming licenses to local operators. If you read our news frequently, you can see that countries like Switzerland, Sweden, Holland, Belgium, etc. have all implemented (or are in the process of implementing) an online casino licensing system for local operators. In France, the current competent authority is the ARJEL, but it does not (yet) authorise the distribution of online casino licences.

All operators in the world that use such a national licence are highly supervised companies, with complex systems to prevent money laundering and audits on all games provided. This makes it almost impossible for online casinos to set up a scam system for the end user.

However, for countries that do not have a national licensing system, residents have no choice but to turn to online casinos that operate a gaming license in a country that distributes an international license. Currently the most widely used license in this case is the Curaçao license. It is slightly less strict than a national license but still imposes audits on the operators. There are no scams with the Curaçao licences either and they remain perfectly valid.

Please note that if you want to play at an online casino that does not clearly show its gaming license, then run away! It could be possible to come across a set-up to create a scam.


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